Pengaruh Ketersediaan Dan Efektivitas Penggunaan QRIS Terhadap Keputusan Pembelian (Studi Pada Mahasiswa Politeknik Negeri Malang Jurusan Akuntansi Tahun 2019)

Abstract

The existence of the Quick Respose Indonesian Standard which is a breakthrough in a financial technology development has a positive impact on the people who use it. This innovation in fintech created a new habit, cashless society, which has the effect of changing people's habits on the ease of transaction from cash to non-cash.  This study aims to determine the effect of service availability and use effectiveness on purchasing decisions by using QRIS in a partial and simultaneous manner. This study is a quantitative study. The population in this study is Malang State Polytechnic’s Active Students majoring in Accounting for the 2019. The sampling technique used is the purposive sampling using Slovin 10% formula. The number of samples of 112 respondents. The data is obtained a questionnaire which are processed by using a multiple linear regression analysis with the help of the SPSS version 26 for windows application. Research results show that partial service availability variables and the usage effectiveness variables have an effect on purchasing decisions by using QRIS. Simultaneously, all independent variables have an effect on purchasing decisions by using QRIS. The results of this study are expected to be input for QRIS users, both merchants and consumers to utilize the technology more optimally.